Zero in consumer decision-making: The zero-price effect and the zero-comparison effect
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Xinli kexue jinzhan
سال: 2023
ISSN: ['1671-3710']
DOI: https://doi.org/10.3724/sp.j.1042.2023.00492